Noom Weight Loss Reviews - App-First GLP-1 Provider

Noom (noom.com) started as a psychology-based weight loss app and has since expanded into GLP-1 prescriptions through its Noom Med program. At $129-$279/month for brand-name medication on top of the app subscription, Noom Med is one of the pricier GLP-1 options available. With 65,421 Trustpilot reviews showing mixed satisfaction and an A+ BBB rating offset by over 1,000 complaints, Noom presents a complicated picture. The behavioral approach has genuine value, but the GLP-1 pricing is hard to justify when compounded alternatives exist at a fraction of the cost. Here's our full breakdown.

What Is Noom?

Noom is primarily a weight loss app built around cognitive behavioral therapy (CBT) principles. Founded in 2008, the company spent over a decade as a subscription-based behavior change platform before adding GLP-1 prescriptions through Noom Med. The app features daily psychology lessons, food logging, 1-on-1 coaching, and group support — all designed to help users build sustainable habits around eating and exercise.

Noom Med is the clinical arm that prescribes brand-name GLP-1 medications like Ozempic, Wegovy, and Mounjaro. Unlike most telehealth GLP-1 providers that focus on affordable compounded medications, Noom only offers brand-name drugs. This means significantly higher prices but also FDA-approved formulations from major pharmaceutical manufacturers. Insurance may be accepted for some plans, though coverage varies widely.

The key distinction with Noom is that they view medication as one piece of a larger behavior-change puzzle. Their curriculum-based approach aims to address the psychological drivers of overeating, not just suppress appetite with medication. This philosophy has merit, but it also means you're paying for a full app ecosystem on top of already-expensive brand-name medication.

It's worth noting that Noom has raised over $600 million in funding and employs thousands of coaches. This is a well-resourced operation, not a startup. But the venture-backed growth model also means aggressive user acquisition and retention tactics that show up repeatedly in customer complaints.

What They Offer

• Noom Med GLP-1 program: $129-$279/month for brand-name medication
• Noom app subscription: $17.42/month (separate from medication)
• Microdose GLP-1 option: $199/month
• Psychology-based curriculum with daily lessons
• 1-on-1 health coaching via in-app messaging
• Food logging and calorie tracking with color-coded system
• Group support through the app community
• Brand-name medications only (Ozempic, Wegovy, Mounjaro)
• Insurance accepted for some plans (coverage varies)
• No compounded medication options

Noom Pricing

Noom's pricing is where the value proposition starts to break down for GLP-1 patients. You're paying for brand-name medication and a full app ecosystem, which adds up quickly compared to straightforward telehealth providers.

At $129-$279/month for medication alone, Noom Med costs 30-180% more than CoreAge Rx's $99/month. When you add the $17.42/month app subscription, the total monthly cost reaches $146-$296. That's an annual cost of $1,752-$3,552 compared to $1,188/year with CoreAge Rx — a difference of $564 to $2,364 per year. The behavioral content is valuable, but free and low-cost alternatives for habit coaching exist without the premium price tag.

The brand-name-only approach is a significant cost driver. Compounded semaglutide contains the same active ingredient at a fraction of the price. While some patients prefer brand-name medications for peace of mind, the clinical outcomes with properly compounded GLP-1 medications are comparable for most patients.

My Experience With Noom

I tested Noom to evaluate whether the psychology-based approach justifies the premium pricing for GLP-1 medication. Here's what I found:

Sign-Up Process

The sign-up process is lengthy compared to most GLP-1 providers. Noom walks you through an extensive quiz about your eating habits, lifestyle, psychological triggers, and goals before presenting pricing. The quiz feels designed to build emotional investment before revealing the cost. Once you reach the medical intake for Noom Med, you complete a health questionnaire reviewed by a clinician. The overall onboarding took about 25 minutes — considerably longer than the 5-10 minute process at most telehealth competitors.

The App Experience

The Noom app itself is well-designed. Daily psychology lessons are bite-sized and engaging, covering topics like emotional eating, portion control, and habit formation. The food logging system uses a green/yellow/red color-coding approach that's intuitive. Coaching is available through in-app messaging, though response times varied from a few hours to over a day. The group support feature provides community accountability.

However, the app experience felt disconnected from the GLP-1 medication program. The daily lessons are the same curriculum whether you're on medication or not, and there's limited integration between the behavioral content and GLP-1-specific guidance. It feels like two separate products bundled together rather than a cohesive medical program.

Medication and Support

Since Noom Med only prescribes brand-name GLP-1 medications, the clinical side is straightforward — you're getting the same FDA-approved drugs available at any pharmacy. The clinician review process was professional, and a prescription was issued after verifying eligibility. However, the medical experience felt secondary to the app experience. There's no dedicated medical dashboard or detailed clinical follow-up built into the platform the way medical-first providers handle ongoing care.

Cancellation Experience

This is where Noom's reputation takes a hit. Canceling the subscription is notoriously difficult. The app doesn't have a straightforward cancel button — you're routed through retention flows, offered discounts, and in some cases directed to contact support. Multiple Trustpilot and BBB reviewers describe a frustrating cancellation process that feels intentionally obstructive. This is one of the most consistent complaints across all review platforms.

Pros and Cons

Is Noom Legit?

Yes, Noom is a legitimate company, but legitimacy and value are different things. Noom has been operating since 2008, holds an A+ BBB rating, and has raised hundreds of millions in venture capital. The company is a well-known brand in the weight loss space with millions of users worldwide.

However, the 1,000+ BBB complaints are a significant red flag — even for a company of Noom's size. The most common complaints involve difficulty canceling subscriptions, unexpected charges after free trials, and poor customer service responsiveness. Multiple users report being charged after they believed they had canceled. The sheer volume of complaints suggests these are systemic issues, not isolated incidents.

The 65,421 Trustpilot reviews represent an enormous user base, but the mixed ratings tell a nuanced story. Many positive reviews praise the behavioral content and coaching, while negative reviews focus on billing practices, cancellation difficulty, and the perception that the GLP-1 program is overpriced for what you get. As a weight loss app, Noom has proven value. As a GLP-1 provider, it's a different conversation.

• A+ BBB rating — accredited and long-standing business
• 65,421 Trustpilot reviews — massive but mixed user feedback
• 1,000+ BBB complaints — primarily about cancellation and billing
• Brand-name medications from FDA-approved manufacturers
• Established since 2008 — not a fly-by-night operation
• Aggressive subscription practices widely reported across platforms

Who Is Noom Best For?

Noom is best for people who want a structured behavioral program alongside GLP-1 medication and don't mind paying a premium for it. If you value daily psychology lessons, coaching, food logging, and community support as part of your weight loss journey, Noom's integrated approach offers something most pure telehealth providers don't.

Noom may also work for patients whose insurance covers the brand-name medication, which would significantly reduce the out-of-pocket cost. If your plan covers Wegovy or Mounjaro and you want the behavioral support layer, Noom's app subscription at $17.42/month becomes a reasonable add-on.

Noom is not the best fit if: You want the most affordable GLP-1 option (CoreAge Rx is $99/month), you prefer compounded medications, you dislike subscription models with difficult cancellation, or you want a medical-first provider focused exclusively on GLP-1 treatment. The cancellation complaints alone should give pause to anyone who wants flexibility to stop treatment without hassle.

Final Verdict: Is Noom Worth It?

Noom's behavioral approach has real value, but the GLP-1 program is overpriced for most patients.

The psychology-based curriculum, coaching, and food logging tools are genuinely helpful for building sustainable habits. As a standalone weight loss app, Noom offers something unique. But when it comes to GLP-1 medication, Noom is an app company that added prescriptions — not a medical provider that built a comprehensive treatment platform. The brand-name-only approach, confusing pricing layers, and well-documented cancellation issues make it difficult to recommend over dedicated GLP-1 providers.

At $146-$296/month total, you're paying 47-199% more than CoreAge Rx's $99/month. That annual premium of $564-$2,364 is hard to justify when the medication itself is the primary driver of weight loss results. The behavioral content, while valuable, can be replicated through free resources, therapy, or lower-cost habit-building apps.

My recommendation: If you specifically want Noom's behavioral program and your insurance covers the brand-name medication, it can work. For everyone else, CoreAge Rx at $99/month delivers the same active ingredient at a fraction of the cost, without the subscription headaches. Save the difference and invest in a nutritionist or therapist if you want the behavioral support component.

The Bottom Line

Noom is a legitimate, well-established weight loss app with a psychology-based approach that genuinely helps some users build better habits. However, as a GLP-1 provider, the brand-name-only pricing, layered subscription costs, and difficult cancellation process make it one of the more expensive and frustrating options available today. For straightforward, affordable GLP-1 treatment without subscription headaches, CoreAge Rx at $99/month remains the better choice for most patients seeking real results at a fair price.