EZ Texting Review – Every Plan Includes the Same 500 Credits

What EZ Texting Is

EZ Texting is a business SMS and MMS marketing platform — mass texting, automation, two-way messaging, keywords, QR codes, signup forms and AI composition tools. The company says it is used by more than 230,000 businesses.

The product looks capable and the feature list is broad. This review is mostly about the pricing, because the headline numbers and the real numbers are a long way apart — and the gap is arithmetic you can check.

All prices checked 8 August 2026. This is not legal advice — see the compliance section below.

The Tiers, and the Number That Does Not Change

So the higher tiers do not buy you more messaging. They buy a better phone number — local textable, then high-volume, then high-volume high-speed — plus contact guidance and the waiving of the $5 telecom fee.

That is a legitimate way to structure a product, and throughput genuinely matters when you are sending to tens of thousands of people. But it means the plan price tells you almost nothing about what you will spend.

What One Broadcast Actually Costs

Here is the calculation nobody does before signing up. Using EZ Texting’s own published overage rates, and assuming you send a single plain text message to everyone on a full contact list, once:

The Scale plan advertises at $125 a month. Texting the list it is recommended for, one time, costs around $1,857. The subscription is 7% of the bill.

Launch is the honest one — 500 credits for 500 contacts is exactly one message a month to everyone, and the numbers line up. Above that they stop lining up entirely.

How to Read the Pricing Properly

The mental model that makes this make sense: the plan fee is a platform fee, and the messages are a separate bill.

And to be fair to EZ Texting, they never claim otherwise. Every tier says “Starting at,” the overage rates are published plainly on the same page, and their own FAQ says SMS marketing “can range from $0.01 - $0.05 per SMS.” Nothing is hidden. It is simply easy to skim past.

At $0.035 to $0.04 per message, the per-text rate is unremarkable for US business SMS. That is roughly the market. The thing to internalise is just that almost none of it is included in the subscription.

MMS Costs Three Times as Much

An SMS is one credit. An MMS is three. SMS is text only, capped at 160 characters; MMS carries images, GIFs or video and up to 1,600 characters.

That is a genuinely useful thing to know before designing a campaign. Marketing teams reach for images by instinct. Here, adding a picture triples the cost of the send, and it is worth asking each time whether the image earns its 200% premium.

The 160-character limit matters too — a long text can split into multiple segments, so keeping messages short is not just good practice, it is cheaper.

The A2P Registration They Genuinely Include

This is a real advantage and deserves proper credit, because it addresses a genuine industry problem.

Sending business text messages in the US requires A2P carrier registration. It is mandatory, it is administratively annoying, and it is one of the classic surprise charges in this category — a fee that appears at checkout or on the first invoice after you have committed.

They also state that customers messaging from 10-digit numbers have all other carrier fees included, with the $5 monthly Telecom Fee applying only on Launch and waived on Boost, Scale and Enterprise.

For a small business, having someone else handle registration is worth more than the money. It is the step that most often stalls a first SMS campaign.

Credits Expire

Rollover exists, but it is bounded, and the terms are worth reading before you stockpile credits.

• Monthly plans: credits stay usable “for up to two months from the date they were issued”, while your subscription is active
• Annual plans: credits are issued upfront and “expire 12 months after purchase”
• “Rollover isn’t guaranteed on legacy plans or custom/Direct Sales (DSC) plans and might vary by contract”

Two months of rollover is reasonable and better than nothing. But it means an annual plan bought for the 20% discount comes with a use-it-or-lose-it deadline — and if your texting is seasonal, unused credits simply evaporate.

The pause option helps here. Being able to pause rather than cancel is genuinely useful for a business that texts heavily in December and not at all in February.

Enterprise Is a Different Deal

The Enterprise footnotes change the picture in both directions, and are worth reading closely if you are at that volume:

• Overage credits at $0.01 — less than a third of the Scale rate, a substantial improvement
• “Requires volume commitment; additional messages above commitment charged at $0.04/message” — so exceed your commitment and the rate quadruples
• “Carrier pass through fees are billed separately based on exact usage” — note this contradicts the “all carrier fees included” position on the standard plans
• Set-up time of 4 to 12 weeks, against 1 business day for the lower tiers
• Dedicated success manager, white-glove onboarding, priority support

The commitment structure is the thing to negotiate. Committing too low means paying $0.04 on the excess — four times the committed rate — and committing too high means paying for messages you never send.

The Risk the Platform Does Not Carry

This is the most important thing in this review that has nothing to do with price, and it is the reason SMS marketing is not like email marketing.

The arithmetic is unforgiving in a way that catches people out. A list of a few thousand contacts, messaged without documented consent, multiplies into a number that can end a small business — and a badly built list is exactly what a cheap, easy mass-texting tool makes possible.

To be clear about what we checked: EZ Texting does maintain a Trust and Compliance section and provides opt-in tools — keywords, QR codes, signup forms — which are exactly the right infrastructure for collecting consent properly. We searched the pricing page specifically and found no mention of TCPA or consent there, but we did not review their compliance materials in full, and it would be unfair to conclude they neglect the topic.

What we will say plainly is this: use the opt-in tools rather than uploading a list of customers who never agreed to be texted, keep records of when and how each person consented, honour opt-outs immediately, and take proper legal advice before your first campaign. The platform makes sending easy; it does not make the liability go away.

A Small Sign of Neglect

One minor thing we noticed while reading the fine print. The live pricing page carries a footnote reading:

That date is nearly four years past. It is trivial in itself — but the footnotes on that page are where the fee terms live, and a footnote that stale is a reason to verify current pricing at checkout rather than trusting the page you are reading.

How to Budget for This

Done in that order, EZ Texting is straightforward to evaluate — all the numbers you need are published. Done the other way round, the first invoice is a shock.

Who This Suits

Good fit if you:

• Have a small list you message occasionally. Launch at $25 plus $5 genuinely covers one monthly send to 500 people
• Want A2P registration handled rather than doing it yourself
• Value two-way messaging and automation, not just broadcast
• Text seasonally and will use the pause option
• Are moving off a platform that charges registration fees separately

Look carefully if you:

• Have thousands of contacts and message weekly. Price the credits first — that is your real bill
• Plan image-heavy campaigns, which cost triple
• Are choosing the annual plan without a clear 12-month sending plan
• Do not yet have documented consent for your list. Fix that before you buy anything

How It Compares

The honest comparison for most small businesses is against email, not other SMS tools. Texting costs roughly a hundred times more per message and carries materially more legal risk — which is only worth it because people actually read texts. Make sure the response rate justifies the multiple before committing a budget.

Pros and Cons

Limitations of This Review

Our general web search was unavailable, so this is built from EZ Texting’s own pricing page and site, read on 8 August 2026. We did not check G2, Capterra, Trustpilot, the BBB or Reddit, so we cannot tell you about deliverability, support quality, or how the product performs day to day — which for a SaaS tool is a large part of the answer.

We have not used the platform or sent a single message through it. We could not see the bundled credit prices, which are only visible at checkout, so our cost figures use published overage rates and are therefore an upper bound rather than a quote.

We treated the contact ranges as the intended list sizes for each tier, which the page frames as recommendations rather than hard caps — so a Scale customer might have far fewer than 50,000 contacts, and our figures illustrate the top of each band.

On compliance: we searched the pricing page and found no TCPA or consent references there, but we did not review the company’s Trust and Compliance materials, which exist. Nothing in this review is legal advice — consult a lawyer about your own consent practices before running SMS campaigns.

Frequently Asked Questions

Verdict

The single most useful thing we can tell you about EZ Texting is that Launch, Boost and Scale all include exactly 500 credits. The price goes from $25 to $125 and the recommended list size goes from 500 to 50,000, and the messaging allowance never moves.

Follow that through and the Scale plan — advertised at $125 a month — costs roughly $1,857 to send one text to the list it is recommended for. The subscription is 7% of that. Bundled credits will bring it down, but not into the same postcode as the headline figure.

We want to be fair about what that is and is not. Every tier says “Starting at.” The overage rates are printed on the same page. Their own FAQ quotes realistic per-message ranges. Nothing is concealed — the pricing simply invites you to read the subscription as the cost, when it is the platform fee.

They also do something genuinely valuable that competitors charge for: A2P carrier registration is included and handled. That is the step that stalls first campaigns and the fee that ambushes people at checkout elsewhere, and taking it off the table is worth real money and more time.

So price the credits before you price the plan. Contacts times sends per month, times three if you want pictures. Ask for bundled credit rates rather than accepting overage. And treat Launch as the only tier where the included allowance genuinely covers a full broadcast.

Then, before you send anything, sort out consent. The TCPA damages land on your business, not on EZ Texting, and a mass-texting tool is only as safe as the list you point it at.